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Domain Appraisal: How much to sell your domain for?

Tried GoDaddy domain appraisal tool and want to get better prices? Start here!

Domain names are the real estate of the internet, and like physical property, their value can vary widely. Whether you're looking to sell a domain or invest in one, understanding how to accurately appraise its value is crucial. Let's dive into the world of domain appraisal, exploring the factors that influence value, the tools available, and the challenges.

Key Factors in Domain Appraisal

  • Length and Memorability: Shorter, catchy domains often command higher prices.
  • Extension: .com domains typically lead in value, followed by .org and .net.
  • Keywords: Popular search terms can significantly boost a domain's worth.
  • Brandability: Names with strong branding potential are highly valued.
  • Traffic: Existing organic traffic adds substantial value.
  • Sales History: Previous sales of similar domains provide crucial market insights.
  • Age: Older domains often carry more value due to potential SEO benefits.
  • Market Demand: Trending topics or growing industries can drive up domain prices.

Free Domain Appraisal Tools

There are other free Domain Appraisal Tools which you can try

All these are added into our NameMaxi Appraisal page for you to easily see valuations from various sources and get balanced view of the domain's worth. It's important to understand the limitations of Appraisal tools like GoDaddy’s:

Pros: Provide a quick initial estimate, MOST useful for comparing relative values of different domains

Cons: Cannot fully assess contextual value, Often provide wide value ranges, Tend to be inconsistent across platforms

GoDaddy’s Appraisal

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The most popular would be GoDaddy’s Appraisal. GoDaddy's tool tries to guess how much a domain name is worth. It does this by looking at a few important things:

  • Similar sales: It checks what other domain names like yours have sold for recently.
  • Words in the name: If your domain has popular words, it might be worth more.
  • How old the domain is: Older domains are often more valuable.
  • The ending of the domain: For example, .com is usually worth more than other endings.

In 2024, GoDaddy reduced free access to its domain appraisal tool from approximately 20 to 3 valuations per day. Discount Domains Club Premium Members retain access to 150 appraisals daily. GoDaddy Auction members receive no additional free appraisals. This change affects most users' ability to frequently value domains using GoDaddy's tool without a premium subscription. If you are looking for a free tool, try HumbleWorth.

Alternative Approach: Looking at past sales on NameBio

NameBio can be used as an alternative to online appraisal tools for domain valuation in the following ways:

  • Real sales data: NameBio provides actual domain sale records, offering concrete examples of what similar domains have sold for.
  • Search functionality: Users can search for domains with similar keywords, length, or extensions to the one they're valuing.
  • Date filtering: This allows users to focus on recent sales, which are more relevant to current market conditions.
  • Price range filters: Users can narrow results to sales within specific price brackets.
  • TLD filtering: Ability to focus on specific domain extensions for more accurate comparisons.

NameBio's approach relies on historical sales data rather than algorithmic estimates, potentially offering a more grounded perspective on domain values based on actual market activity.

NameMaxi: The place to start your domain appraisal

NameMaxi offers a comprehensive approach to domain appraisal by combining multiple valuation methods and data sources in one page. This makes it an excellent starting point for both novice and experienced domain investors.

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  • TLD availability: The tool shows which popular Top-Level Domains (TLDs) the domain is already registered in. This information is crucial as it reflects the domain's demand across different extensions. If a domain is taken in multiple TLDs, it often indicates higher value and market interest.
  • Appraisal Tools: NameMaxi aggregates valuations from various sources, allowing users to compare different estimates easily. This feature helps in getting a balanced view of the domain's worth, rather than relying on a single appraisal source.
  • NameBio keyword statistics: By incorporating data from NameBio, a respected domain sales database, NameMaxi provides insights on keyword prices and sell-through rates. This historical sales data is valuable for understanding how similar domains have performed in the market, how much the keyword sold for and how often it sells.
  • Comparables pricing: The tool checks both listed premium names and available-to-register names, offering a comprehensive view of the current market. This feature helps users understand what alternatives buyers can consider what they have to pay.
  • Market statistics: NameMaxi provides data on average listed prices and domain availability. This information helps users gauge the overall market condition for similar domains.

By integrating these diverse metrics, NameMaxi enables users to make more informed decisions about domain values. It considers historical sales data, current market conditions, and availability across TLDs, providing a well-rounded perspective that's crucial for accurate domain appraisal.


Domain appraisal is a complex blend of art and science. While various tools and data sources can provide valuable insights, there's no substitute for thorough research, market understanding, and sometimes, professional expertise. By combining multiple approaches and staying informed about market trends, you can develop a more accurate understanding of a domain's true value.

Remember, at the end of the day, a domain is ultimately worth what a buyer is willing to pay for it. Keep this in mind as you navigate the fascinating world of domain appraisal and investment.

And here is a video to teach your on how to start your domain appraisal with NameMaxi